Our Product

We are the technology leader in the industry, creating consumer centric, test-driven, fast products. We are fanatic about developing game changing innovation in order to better not only our own products, but the industry as a whole.

Our Business Model

We generate revenues primarily on a “cost-per-click,” or CPC, basis: An advertiser is charged when a user clicks on an advertised rate and is referred to that advertiser’s website where the user can complete the booking. The key difference between trivago and an online travel agency, is that while travelers search for and choose their ideal hotel on trivago, they are then redirected to book that hotel with one of our advertisers.

Our Hoteliers and Advertisers

With millions of monthly visits to our websites and apps, we believe trivago is a valuable marketing channel for you – whether you are an online travel agency, a hotel chain, an independent hotel or alternative accommodation. trivago has a range of marketing tools and services to help your business to learn, grow and be competitive in our online marketplace. From improving your hotel profile to referring quality traffic to your booking site, we have you covered.

Our Marketing

We believe that building and maintaining the trivago brand and clearly articulating our role in travelers’ hotel and other accommodation discovery journey will continue to drive both travelers and advertisers to our platform to connect in a mutually beneficial way. We use our own tools and processes to measure and improve our performance from start to finish, whether it be pre-testing a creative or optimising spend. To grow brand awareness, we invest in several marketing channels globally, including Brand Marketing where we focus on TV marketing and online video advertising. Starting in 2008, our TV spots have become one of the key factor for attracting travellers.