Performance Marketing Lead


“After completing my Master’s degree, I started my career at a small creative agency. From writing copy for social media posts to managing campaigns, I developed a strong foundation in digital marketing there. After a brief stint at a performance marketing agency, I spent nearly four years leading the account management team for an Indian automotive brand at a full-service digital agency. Despite my success in the role, multiple successful campaigns, and receiving awards, the agency’s setup still felt limiting. This realization led me to discover my ideal role at trivago.

I joined trivago as a Performance Marketing Team Lead, which provided valuable learning opportunities. The best part of working at trivago, for me, is the freedom and trust that my lead and management provide. I have the chance to challenge the status quo, develop new tools, and explore new platforms to support our overall marketing efforts. With our focus on growth, we have recently taken on new challenges and expanded our team.

Now, I lead the Paid and Owned Media teams, responsible for trivago’s complete digital presence. I am excited about the journey ahead and look forward to conveying trivago’s value in the most meaningful way to every traveler!”

Himanshu Shrivastava, Performance Marketing Lead