Designer & Producer

matthias c

“Change is life and life is full of it. I was born in East Germany in 1975 and grew up “behind the wall.” I did not care about the fact that there was so much that people missed ─ I did not know it any differently. I improvised to create something useful out of the little we had. And as a former Iron Maiden fan for example we had no heavy metal shirts… I had to paint it myself, and so, out of necessity, I developed my passion ─ art and design. […] For over 8 years now, I have been involved in developing new TV and social media campaigns for more than 50 countries. And even with many opportunities to test and measure messaging, engagement and other assessment criteria for the success of a campaign, there is still an immense field to uncover, learn, and adapt to the diversity of our markets.”