Strong foundation,
shared growth.

Our core values

Our culture is built on core values, guiding us in our daily decisions and actions.

We are a pretty diverse bunch, but our culture is our common ground ─ it unites us through shared values despite our different backgrounds. It shapes our work style, how we treat one another, and our ability to achieve success together.

Trust

Trust is the foundation for seamless collaboration. We create a caring environment where meaningful relationships grow, information flows freely, and teamwork flourishes. We actively engage with our colleagues in order to build trust.

Authenticity

Authenticity means staying true to who we are, not just adapting to fit in. Built on a foundation of trust, our diverse backgrounds, distinct perspectives, and rich experiences come together so we can challenge each other and move mountains.

Entrepreneurial Passion

Sitting still is not our style; we’re hands-on, proactive doers. Our belief in what we do fuels us to create a meaningful impact. Coming up with new ideas and prototyping with determination is what propels us forward.

Power of Proof

Data is power – making fact-based decisions lets the best ideas win. It helps us to overcome biases, so our decisions aren’t driven by ego, ideology, or power. By making information transparent, we foster greater alignment across teams and ensure individuals are well-informed.

Unwavering Focus 

Once we have learned how to unlock value for the business or our users, we act boldly and scale as fast as we can. We focus on delivery and seek excellence. We value simplicity to maximize our impact and avoid getting trapped in crippling complexity.

Fanatic Learning

We are curious learners on a quest for deeper understanding and lifelong growth. We see challenges as adventures and mistakes as great teachers. We believe in our ability to adapt to any situation through our mindset and effort.

Our leadership principles

We believe in leadership that brings focus and enables teams to thrive.

Our leadership principles guide our leads to develop and lead high-performing teams. They align leadership actions and decisions with our company goals and values, enabling our leads to inspire and guide their teams towards success. 

Focus

Our leads create clarity by aligning teams with trivago’s mission and setting priorities based on business impact. They drive performance through regular feedback and resource allocation, while staying agile as priorities evolve.

System

Our leads ensure our teams are productive by creating streamlined systems and clear processes. They foster data-driven decisions and establish an environment where everyone understands their role and tasks, enabling them to take full ownership of their work.

Mindset

Our leads foster a growth mindset through continuous learning and smart experimentation. They encourage their teams to embrace challenges and take calculated risks, while maintaining team energy and resilience through thoughtful reflection.

Culture

Our leads build trust through transparent communication and inclusive spaces where diverse perspectives are valued. They encourage collaboration and celebrate their team achievements, while empowering them to own their growth with confidence.

Flow at trivago

The best work happens when we’re in flow, where productivity and creativity naturally align.

The ability to deeply focus has become a rare and valuable skill, and without carving out space to protect it, flow remains out of reach.
We recognize that supporting focus is a necessity.

Company-wide “Flow Time”

We encourage our teams to reconsider both the timing and frequency of meetings, especially early in the day. As a result, many teams have shifted important meetings to after 11:00 am or into the afternoon, reserving mornings for uninterrupted focus work.

Optimized work environment

Noise-cancelling headphones available for use and we’ve created dedicated focus areas for deep work. Our talents also take ownership of their productivity while working by setting meaningful goals, creating dedicated flow times, and making the most of our hybrid working model.

Flow-focused learning

Our Talent Development team offers in-demand workshops to help our talents master the art of entering flow states more easily. We also encourage our talents to understand their biological clocks – especially when they experience peak energy level – and to utilize these periods for focused work.