Strong foundation,
shared growth.
Our core values
Our culture is built on core values, guiding us in our daily decisions and actions.
We are a pretty diverse bunch, but our culture is our common ground ─ it unites us through shared values despite our different backgrounds. It shapes our work style, how we treat one another, and our ability to achieve success together.
Trust
Trust is the foundation for seamless collaboration. We create a caring environment where meaningful relationships grow, information flows freely, and teamwork flourishes. We actively engage with our colleagues in order to build trust.
Authenticity
Authenticity means staying true to who we are, not just adapting to fit in. Built on a foundation of trust, our diverse backgrounds, distinct perspectives, and rich experiences come together so we can challenge each other and move mountains.
Entrepreneurial Passion
Sitting still is not our style; we’re hands-on, proactive doers. Our belief in what we do fuels us to create a meaningful impact. Coming up with new ideas and prototyping with determination is what propels us forward.
Power of Proof
Data is power – making fact-based decisions lets the best ideas win. It helps us to overcome biases, so our decisions aren’t driven by ego, ideology, or power. By making information transparent, we foster greater alignment across teams and ensure individuals are well-informed.
Unwavering FocusÂ
Once we have learned how to unlock value for the business or our users, we act boldly and scale as fast as we can. We focus on delivery and seek excellence. We value simplicity to maximize our impact and avoid getting trapped in crippling complexity.
Fanatic Learning
We are curious learners on a quest for deeper understanding and lifelong growth. We see challenges as adventures and mistakes as great teachers. We believe in our ability to adapt to any situation through our mindset and effort.
Our leadership principles
We believe in leadership that brings focus and enables teams to thrive.
Our leadership principles guide our leads to develop and lead high-performing teams. They align leadership actions and decisions with our company goals and values, enabling our leads to inspire and guide their teams towards success.Â


Focus
Our leads create clarity by aligning teams with trivago’s mission and setting priorities based on business impact. They drive performance through regular feedback and resource allocation, while staying agile as priorities evolve.
System
Our leads ensure our teams are productive by creating streamlined systems and clear processes. They foster data-driven decisions and establish an environment where everyone understands their role and tasks, enabling them to take full ownership of their work.


Mindset
Our leads foster a growth mindset through continuous learning and smart experimentation. They encourage their teams to embrace challenges and take calculated risks, while maintaining team energy and resilience through thoughtful reflection.
Culture
Our leads build trust through transparent communication and inclusive spaces where diverse perspectives are valued. They encourage collaboration and celebrate their team achievements, while empowering them to own their growth with confidence.
